Art Craft for Roprograf. Agency: MullenLowe SSP3
Together with my team and the creative group of the agency Mullen Lowe SSP3, these videos were made to be published on the networks. In this advertising campaign of Reprograf, I was recorded to show the step by step of each piece made on paper. All the people who see these videos can download the mechanical plane to make each art.
Through this great idea, it was possible to show versatility in the use of Reprograf paper and that this type of art is available to everyone.
The work team for this project was:
Claudia Urrutia – video; Jualo – post-production; Yuly Garcia, Nestor Caro and Yolanda Zarza – production; and by Mullen Lowe SSP3: Oscar Peña – Art director and Tiffany Bernal – Executive producer.